AI summaries changed the SERP. Technical fundamentals still decide who gets cited in them.
Generative search results have not killed SEO — they have raised the cost of being unclear. Pages that answer one question well are the ones getting cited.
For Indian businesses, local intent still dominates. A well-maintained business profile, consistent NAP data and genuine review velocity outrank most content strategies.
Our 2026 checklist: fix Core Web Vitals first, structure content around entities rather than keywords, and publish schema for every service, location and FAQ you own.
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